What kind of research is this? It is “Mystery Shopping”
In Mystery Shopping, if selected as a participant, you would be asked to do some shopping as you usually would, either in-store or via the retailer’s app or website. You would then provide feedback about a range of aspects of your experience. This feedback would be via an online accessible short survey with options to upload photos, video or audio if you would like.
Feedback would be requested across the following areas:
- The accessibility of the website or store for you,
- Staff attitudes and how well any questions you may have had were handled
- Suitability of the product range for your needs and preferences.
Participants will be asked to fill out a short survey (5 - 10 minutes) based on a single shopping experience. This would need to be done at minimum once a month during the study period. The staff in store will not know you are taking part in a mystery shopping activity. Participants must be over 18 years and identify as having a disability or disabilities.
When:
May – October 2024
Location:
USA – Shopping at home (online) and in-store
Who is doing this research?
Walmart wants to improve the shopping experience they provide for customers with a diverse range of disabilities.
What will participants do?
- Shop at the store as part of their regular grocery or goods shopping.
- Participants may choose to shop online or in store. You may vary preferences of where to shop each time in line with usual preferences for shopping and needs at the time.
- After each shopping experience at the brand, participants will be asked to fill in a short survey that we would expect to take 5 - 10 minutes to complete.
What will participants be paid?
There is an incentive of US $150 paid to participants for completing, at minimum, monthly short surveys after shopping online or instore for each of the six months, across the period.
Optional commitment:
In addition, we will be running other research that participants may be invited to across the period. This could include interviews about your shopping experience or focus groups to consider new ideas.
If invited to such supplementary research, participants will always have the option to request to be involved or opt out once the details have been outlined to you. Each piece of research would have a specific additional payment detailed along with the commitment.
Participants may not be provided with additional options as it will depend on our client’s requests and needs.
How do participants sign up?
We are seeking ten participants from the neurodivergent community. If you are a part of the neurodivergent community and are interested in joining this research, please sign up by July 17. AUCD will notify the ten individuals who are selected by July 18.
Please sign up here
A bit about Open Inclusion
Open Inclusion is a specialist inclusive research, insight and design 
agency based in the UK and operating globally. Open has been built with, for and by people with deep and different experiences of disability, personally and professionally.
We have a vibrant pan-disability community where you can influence the design of more inclusive products and services. Please sign up to be involved in paid research as and when it suits you.
For over 20 years our community has provided diverse insights to inform better solutions. We listen, synthesize and share disability-informed perspectives to inform leading brands of their customers experiences. This helps identify unmet needs, preferences, and priorities. Your insights inform solutions that are more accessible, usable and delightful for all.
