AUCD: Poster Symposium 3A - Territories, Emergency Preparedness, Engagement with Creative Partners: Using neuromarketing as a participatory research method to evaluate COVID-19 vaccine messaging for young adults with developmental disabilities.

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Using Neuromarketing to Evaluate COVID-19 Vaccine Messaging for Students with Intellectual and Developmental Disabilities [download]

Presenter

Angela Makris, MPH, Ms
Florida Center for Inclusive Communities, UCEDD

Description

People with developmental disabilities (PWDD) are significantly underrepresented in health communications research. The National Covid-19 Resiliency Network (NCRN) identified PWDD as a priority population for COVID-19 vaccine messaging. PWDD took part in focus groups and message testing. Eye-tracking was used to test messages to increase research participation. Eye-tracking shows what images and words are considered as respondents provide subjective responses.

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