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AUCD: Poster Session: Engagement of Trainees and Community Members (Training Symposium): Using Inbound Marketing Tools to Enhance UCEDD Work in Community Education and Information Dissemination

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pdf File Inbound Marketing Tools in Community Education and Information Dissemination [download]

Presenter

Michelle Rojas-Soto, MBA, MS, Director, Community Education & Information Dissem
USC, Childrens Hospital, UCEDD/LEND

Description

This presentation focuses on the use of Marketing Strategy and Inbound Marketing principles to drive community outreach and community education as well as increase the level of engagement of its members. We will discuss specific examples of engagement activities, marketing tools and tactics that are effective and efficient in reaching out to the DD target audience, as well as how to overcome obstacles to implementing them.

Back to Session: Poster Session: Engagement of Trainees and Community Members (Training Symposium)