A New Way to Talk About The Social Determinants of Health

Source: Robert Wood Johnson Foundation

December 1, 2011


pdf File RWJmessageProcess2011.pdf (3,345KB) [download]

Over the course of four years, the RWJF Vulnerable Populations Portfolio undertook an iterative research and message development process that benefited from both traditional and nontraditional research techniques. This work has helped  to communicate more effectively, and to share this information with others. In A New Way to Talk About the Social Determinants of Health, the Portfolio shares a way to create more compelling, effective and persuasive messages that resonate across the political spectrum.