The Disability Collection from Verizon

April 21, 2020

Smiling young female learning how to play wheelchair basketball from her coach on a sunny afternoon. [The Disability Collection / Getty Images]
Smiling young female learning how to play wheelchair basketball from her coach on a sunny afternoon. [The Disability Collection / Getty Images]

The Disability Collection: AUCD for All 2020 Gala

People with disabilities make up about 20% of the population, but are featured in less than 2% of the images wesee in the media. The images we see are far from real, and far from enough. Verizon Media, Getty Images and the National Disability Leadership Alliance set out to change that with The Disability Collection, a growing collection of stock images that break stereotypes and authentically portraypeople with disabilities in everyday life. We are empowering our industry to get real about disability representationwith stock photos that can be licensed and used by anyone in the world. Every quarter for the past 18 months we've worked with a curation panel made up of disability leaders from the NDLA to determine which images would be selected for the collection.

Results and Impact

240,000 photographers reached through the Getty Image network

1,700 images in the collection, and growing!

5,600 businesses and counting have download images from the collection

Increased disability searches, and new disability-related search terms on gettyimages.com

Other organizations launching similar projects like the "This Is Australia" initiative.

The initiative was highlighted in 564 articles across global publications, with an estimated reach of 370.9 million impressions and 100% positive sentiment across earned media including:

○ Forbes: "Changing How The World Sees Disability One Photo At A Time"

○ Mashable: "Stock image collection authentically portrays people with disabilities"

○ Creative Boom "The Disability Collection hits a thousand diverse photographs on its first anniversary"

Getty Images, Verizon and Verizon Media awarded $40,000 in grant funding to five emerging photographers, as part of the first-ever Disability-Focused Creative Bursary. The grants will support andencourage talent as they work to convey the stories, lives and realities of the disability community throughimagery. Meet the winners here.

What's Next?

We are looking forward to continued growth of the collection and further empowering media and technologyindustries and all marketers to get real about authentic representation.To view the collection, visit Getty Images at www.gettyimages.com/collections/thedisabilitycollection. To contribute to the The Disability Collection, you can submit your own photos to be considered through the freeGetty Image contributor app. When you sign up, use this invitation code: DISABILITYCOLLECTION2019. Whensharing the images, make sure to use the Disability Collection hashtag: #thedisabilitycollection

Additional information is available at www.thedisabilitycollection.com. You can also view the various Disability Collection Campaign Videos on YouTube . For any other questions, contact us at [email protected]