Health Marketing and Communication Webinar Series: Part 2

Tuesday, March 10, 2009- Tuesday, March 10, 2009
2:00PM EST - 3:00PM EST
Location: online

This two-part webinar will introduce attendees to the basic concepts of health marketing and communication. Health marketing and communication is an emerging field draws from traditional marketing theories and principles and applies them to health. Health marketing is defined as "creating communication and delivering health information and interventions using customer-centered and science based strategies to protect and promote the health of diverse populations." Health communication planning uses research to develop strategies for how to implement and evaluate your intervention. But how can you plan when your time and resources are often very limited? This webinar series is intended to increase participants' knowledge about the basic principles of health communication and marketing and provide an introduction to the health communication planning, implementation, and evaluation process.

Session two will provide an overview of implementation and evaluation for health communication planning, including the implementation and evaluation/assessment of health communication plans. Opportunities for participants to ask questions of the panelists will be provided at the end of each webinar.
An example from a CDC Disability & Health state grantee will illustrate the implementation of a health communication plan at the state level.

Presenters

Meg Ann Traci, PhD Principal Director, Montana Disability and Health Program
Kate Galatas, M.P.H., Associate Director for Communication Science, National Center on Health Marketing

Discussants

Tracy Mann, MA, AUCD Fellow, National Center on Birth Defects and Developmental Disabilities
Martha Alexander, MA, MPH, CCC-SLP, Deputy Associate Director for Communication Science, National Center on Birth Defects and Developmental Disabilities

Webinar Materials