Inclusive Public Health Communication Workshop Series: Content Development for Social Media


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Archived Recording
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Monday, June 6, 2022
3:00pm - 4:00pm ET
Location: Zoom

Now more than ever it is critical to be an effective public health messenger. As a member of AUCD’s network, you are invited to attend a four-part monthly virtual workshop series (April – July 2022) led by a joint collaboration between researchers at UCLA Health and the Hood Medicine Initiative, sponsored by AUCD and the CDC.

All workshops will focus on giving you the knowledge, tools, and skills to become an effective public health messenger for disenfranchised communities, with an emphasis on neurodivergent and disability communities during and post-COVID-19. Workshops will center on designing and implementing culturally-tailored and accessible public health communication efforts. Workshops will be relevant to anyone in AUCD’s networks who seek to improve their public health communication skills, including LEND/UCEDD directors/trainees, researchers/scientists, clinicians/direct service providers, advocates, individuals with lived experience, and others.

Each workshop will be one-hour in duration and feature a combination of didactic informational sessions and interactive project-based activities to hone your public health communication skills and knowledge. Workshops will provide strategies for multiple communication modalities, including social media and informal/formal written/oral communication.

Webinar Description:

Content Development for Social Media—will help participants plan messaging campaigns for social media to promote & disseminate public health communications during and post-COVID-19. Content will focus specifically on reaching neurodivergent populations and those with multiple intersectional marginalized identities. This workshop will focus on:

  1. Developing messaging campaigns focused on COVID-19 prevention and vaccination promotion targeting specific population sub-segments;
  2. Visual and linguistic tools to culturally tailor communications; 
  3. Utilizing Canva and social media tools to design and schedule materials for dissemination; and
  4. Finding your voice on digital media as a public health & neurodiversity advocate. 

Workshop Hosts:

Neecey Hudson, PhD is a computational biologist with a BS in Biology from MIT and an interdisciplinary PhD from the University of Louisville who currently works as a research scientist at Elanco Animal Health. She directs research efforts and media content development for Hood Medicine, a nonprofit public health collective dedicated to protecting black and brown lives during the pandemic and beyond by focusing on health equity & combatting health-related dis/misinformation in BIPOC communities.

Emily Hotez, PhD is an Assistant Professor of Medicine and developmental psychology researcher at the University of California, Los Angeles David Geffen School of Medicine. She currently serves on the leadership team of the Autism Intervention Research Network on Physical Health, a 15-million-dollar HRSA award focused on promoting the physical health of autistic individuals. Dr. Hotez’s research focuses on chronic stress: persistent and cumulative stressful experiences over the life course, including lifelong stigma and marginalization across interpersonal, educational, and healthcare contexts. The COVID-19 pandemic magnified health disparities for individuals with disabilities due to chronic stress and much of her work over the past year responded to these disparities. She served as the Principal Investigator on two consecutive AUCD-CDC-funded grants to understand these disparities and identify strategies for supporting those with multiple marginalized intersectional identities. Dr. Hotez received her B.A. in psychology from George Washington University and her Ph.D. in developmental psychology from the Graduate Center of the City University of New York. As a sister of an autistic adult, she is committed to research that ameliorates disparities for individuals with disabilities.

Please Note:

  • There is no cost for this webinar.
  • CEUs are not offered for this webinar.
  • This webinar will be held on the Zoom Platform. You can test your connection with Zoom before joining the meeting here.
  • CART captioning will be available for this webinar. For additional accommodations, email [email protected]
  • This webinar will be archived.

 Workshop Sponsors:

  • AUCD 
  • UCLA Health