This two-part webinar will introduce attendees to the basic concepts of health marketing and communication. Health marketing and communication is an emerging field draws from traditional marketing theories and principles and applies them to health. Health marketing is defined as "creating communication and delivering health information and interventions using customer-centered and science based strategies to protect and promote the health of diverse populations."1 Health communication planning uses research to develop strategies for how to implement and evaluate your intervention. But how can you plan when your time and resources are often very limited? This webinar series is intended to increase participants' knowledge about the basic principles of health communication and marketing and provide an introduction to the health communication planning, implementation, and evaluation process.

After an introduction to the concepts of health marketing, session one will overview the planning and strategy development for a health communication campaign. Highlights will include how to develop and pretest concepts, messages, and materials.

Examples from the CDC's National Center on Birth Defects and Developmental Disabilities will be used to illustrate the development of a communication plan and implementation of specific activities.

Learning Objectives

By the end of the first webinar, the learner will be able to:

• Define health marketing and health communication
• Outline the steps in the strategic process of developing a health marketing and communication plan
• Describe the information needed to gather to develop your plan
• Describe the steps in the planning and strategy development stage
• Describe the process of developing and pretesting concepts, messages, and materials.

Webinar Materials

• Health Marketing and Communication Resource List [,20KB]
• Presentation  [,1MB]
• Audio file recording available
  Dial-in Number: (800) 642-1687 or (706) 645-9291
  Conference ID #: 85473068
  Dates Available: 02/24/2009 14:00 EST - 03/10/2009 23:59 EST

Presenters

• Tracy Mann, MA, AUCD Fellow, National Center on Birth Defects and Developmental Disabilities
• Martha Alexander, M.A., M.P.H., CCC-SLP, Deputy Associate Director for Communication Science, National Center on Birth Defects and Developmental Disabilities
• Kate Galatas, M.P.H., Associate Director for Communication Science, National Center on Birth Defects and Developmental Disabilities

Discussant

• Meg Ann Traci, PhD, Principal Director, Montana Disability and Health Program

Questions

Contact Karla Kmetz for more information about this event.

Health Marketing and Communication Webinar Series: Part 2

Part 2 of this webinar series will be held on March 10, 2009 at 2:00pm Eastern. More information.