AUCD: Poster Symposium 11: Systems Change: Social Marketing Interventions to Primary Care Physicians to Decrease Health Disparities for Patients with a Disability. A Scoping Review.

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Social Marketing Interventions to Primary Care Physicians to Decrease Health Disparities for Patients with a Disability: A Scoping Review. [download]

Presenter

Angela Makris, MiM, Ms
Florida Center for Inclusive Communities, UCEDD

Other Presenter(s)

Mahmooda Khaliq, PhD, University of South Florida, Tampa, FL, United States;
Elizabeth Perkins, PhD, University of South Florida, Tampa, FL, United States, FL - Florida Center for Inclusive Communities, UCEDD;

Description

Social Marketing which draws from behavioral theory, persuasion psychology, and marketing science, can play a significant role in changing attitudes of primary care providers towards people with disabilities. Because the attitudes of providers remain a significant deterrent to good quality care, social marketing can identify causal factors and create tailored behavior change interventions to primary care providers, to increase health equity for patients with a disability.

Back to Session: Poster Symposium 11: Systems Change