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AUCD - 2014 Pre-conference Workshop 6

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No Time, No Money, No Problem! Building Effective 21st Century Communications Capacity on a Shoestring Budget

Sunday, November 9, 2014 12:30 PM - 3:00 PM

Location: Meeting Room 15

Session Description

communications map
The last thing any organization wants is for their great work to be a secret, however, effectively engaging with targeted audiences can often be difficult given the realities of limited staff time and financial resources. This session will explore, tips, tricks, and strategies to build organizational communications capacity and ensure analog and digital communications activities have the greatest visibility and impact with minimal investment in time and money.

Participants will leave with a stronger understanding of:

  • The role of curating in communications
  • Leveraging larger university capacities
  • The importance of understanding your audiences
  • Social Media best practices
  • The importance of using multimedia and tools to use tomorrow
  • How to frame and craft your message
  • How policies, standards, and templates can streamline communications
  • How to measure the effectiveness of communications
  • Web Accessibility Tips & Tricks
  • HTML Basics (when the WYSIWYG just isn't getting it done)

Featured Presenter(s)

  • Matthew Gianino, Director of Communications. UNH Institute on Disability (IOD); Durham, NH
    As Director of Communications at the Institute on Disability, Matt manages the development and execution of the organization's communications plan and works regularly with the IOD's 40+ grants and programs in order to address their unique communications needs. He also oversees the organization's technology, eCommerce, events, web development, and eLearning capacities and infrastructure. With a focus on brand management, capacity building, and accessibility, Matt has developed numerous standards, procedures, and policies that reflect best practice in order to ensure the reach and impact of the IOD continues to grow and communications are consistently high quality and support the goals and mission of the organization. In addition to serving as the Executive Director of a performing arts venue, prior to joining the IOD in 2006 Matt spent nine years in various leadership roles where his focus was on relationship building and the development and execution of marketing and communications strategies for both for-profit and non-profit organizations.


  • Art Frick, Web Designer. UNH Institute on Disability (IOD); Durham, NH
    Art joined the Institute on Disability as a web designer in August of 2012 and is tasked with maintaining the Institute's numerous online assets, improving and optimizing the organization's websites, and developing accessible solutions to increase the reach and effectiveness of the Institute on Disability's work. While at the Institute, Art has worked with several grants and programs to redesign and optimize their online presence through the use of modern web technologies and has trained staff members on best practices for web accessibility. Art has been designing and developing websites and multimedia collateral for a variety of companies and organizations since 2004. He has a bachelor's degree in Fine Arts from Parsons School of Design and is currently pursuing an MBA at the University of New Hampshire.