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AUCD - Workshop: Social Media

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pdf File Go beyond 'presence' ... And get impact! By Casey Golden, Small Act (2,247KB) [download]

pdf File Social Media: What's on the Menu? By David A. Kennedy (92KB) [download]

pdf File Leveraging the Power of Facebook for Your Organization. By Bethany Stevens, JD, MA (967KB) [download]

Social Media: Real Involvement, Real Results

Sunday, October 31, 2010 9:00 am - 11:30 am

Location: Potomac Room III

Session Description

It is hard to remember life before social media. A significant part of our communication and networking involves visiting our friends' and colleagues' profiles, commenting on updates and activities, and sharing photo albums, links, news, and events. However, we are still facing challenges as we try to move forward using social media to enrich our programs and projects. Join our workshop to learn how social media can be used effectively by network members to enhance projects, develop programs, and engage key stakeholders.

The workshop will feature a presentation by Casey Golden, Founder and Managing Partner at the Small Act Network and Bethany Stevens, Faculty Member & Policy Analyst from College of Health and Human Sciences at Georgia State University. Workshop participants will be encouraged to ask questions and seek advice about their specific social media projects or social media implementation issues. This session will be beneficial for participants who are already using social media tools as well as those who are just getting started.

Featured Presenter(s)

Casey Golden
Casey Golden
Founder & Managing Partner, Small Act Network
Washington DC Metro Area

Casey started his first company at age 11 (biodegradable golf tees), got two patents, traveled in the US and Japan to speak about invention and promote entrepreneurship for students, sold product in K-Marts across US, and was also featured on NBC, CBS, The Disney Channel, the Discovery Channel, and in numerous publications including People Magazine. Since then, he has started 3 companies, most notably Parature, an on-demand, software as a service CRM company, which has grown to 120+ employees.

Casey's current social venture, the Small Act Network, is merging the worlds of social media and philanthropy, helping nonprofits develop sustainable fundraising platforms through the cultivation of awareness, passion, and action. This includes both consulting nonprofits on how to effectively leverage existing social media (facebook, twitter, etc.) and also creating new social media sites and applications to enhance relationships and build new ones.

Casey authored the chapter "Technology with a Heart" in the BusinessWeek best seller, "Do Your Giving While You Are Living" and recently wrote the book, "Small Acts. Big Impact. How You Can Change The World 5 Minutes At A Time" . Chosen as one of the DC region's top young entrepreneurs, Casey was named one of the "35 Under 35 Top Entrepreneurs" in 2008.


Bethany Stevens
Bethany Stevens, JD, MA
Faculty Member & Policy Analyst
Center for Leadership in Disability
College of Health and Human Sciences
Georgia State University

Bethany Stevens is a clinical instructor and policy analyst with the Center for Leadership in Disability (CLD) in the Institute of Public Health at Georgia State University. She develops and implements coursework at a graduate and undergraduate level, advises the campus disability student group and works with community members in the disability network.

Stevens operates CLD's Facebook page to promote CLD events, share disability news and generate lively discussions among stakeholders. Before joining the faculty at Georgia State University, Stevens served as a Center of Excellence for Sexual Health Scholar under former Surgeon General Dr. David Satcher at Morehouse School of Medicine. She earned a B.A. in Art History and a J.D. at the University of Florida, as well as a M.A. in Sexuality Studies at San Francisco State University. Stevens is a member of the California Bar Association.



David A. Kennedy
David A. Kennedy
Online Marketing Specialist, The Arc
Washington DC Metro Area

David is an Online Marketing Specialist for The Arc, the largest national community-based organization advocating for and serving people with intellectual and developmental disabilities and their families. He has a master's degree in interactive media from Elon University, and has worked as a copywriter and journalist.

At The Arc, David manages the organization's website, leads special online projects, mans social media accounts and helps oversee email marketing. Before coming to The Arc, he worked as a copywriter for an online picture frame retailer, crafting words for the web and print, and helping to manage the company's social media accounts. He has also worked in community journalism, covering high school sports, city government and breaking news.

He is an avid blogger, writing on his own blog, (e)INTERtain - storytelling through technology, Fuel Your Writing and a new blog about how interactivity is improving the news - Journalism Lives. You can connect with him on Twitter and Diigo as well.