Pepsi Hopes Silence is Golden with Super Bowl Ad
January 31, 2008
USA Today (AP); NEW YORK: Amid the wall-to-wall sound during next Sunday's Super Bowl, one commercial from PepsiCo (PEP) could send some viewers grabbing for their remotes to check whether they'd accidentally hit the mute button.
The pre-game advertisement features a joke that originates from the deaf community and will play out on screen over 60 seconds of total silence, a veritable eternity when it comes to the noisiness of Super Bowl ads.
"It's a popular story and we just turned it into an advertisement," said Clay Broussard, a supply and logistics manager at PepsiCo who proposed the idea for the ad. "This is the PepsiCo flavor of that joke."
