BEGIN:VCALENDAR PRODID:-AUCD VERSION:1.0 BEGIN:VEVENT DCREATED:20240328T103715 LAST-MODIFIED:20240328T103715 DTSTART:20090310T180000Z DTEND:20090310T190000Z SUMMARY;ENCODING=QUOTED-PRINTABLE:Health Marketing and Communication Webinar Series: Part 2 LOCATION;ENCODING=QUOTED-PRINTABLE:online DESCRIPTION;ENCODING=QUOTED-PRINTABLE:=0D=0A=0D=0AThis two-part webinar will introduce attendees to the basic concepts of health marketing and communication. Health marketing and communication is an emerging field draws from traditional marketing theories and principles and applies them to health. Health marketing is defined as "creating communication and delivering health information and interventions using customer-centered and science based strategies to protect and promote the health of diverse populations." Health communication planning uses research to develop strategies for how to implement and evaluate your intervention. But how can you plan when your time and resources are often very limited? This webinar series is intended to increase participants' knowledge about the basic principles of health communication and marketing and provide an introduction to the health communication planning, implementation, and evaluation process.=0D=0A=0D=0ASession two will provide an overview of implementation and evaluation for health communication planning, including the implementation and evaluation/assessment of health communication plans. Opportunities for participants to ask questions of the panelists will be provided at the end of each webinar. =0D=0AAn example from a CDC Disability & Health state grantee will illustrate the implementation of a health communication plan at the state level.=0D=0A=0D=0APresentersMeg Ann Traci, PhD Principal Director, Montana Disability and Health ProgramKate Galatas, M.P.H., Associate Director for Communication Science, National Center on Health Marketing =0D=0A=0D=0ADiscussantsTracy Mann, MA, AUCD Fellow, National Center on Birth Defects and Developmental Disabilities Martha Alexander, MA, MPH, CCC-SLP, Deputy Associate Director for Communication Science, National Center on Birth Defects and Developmental Disabilities=0D=0A=0D=0A Webinar MaterialsWebinar Audio [,54,013KB]PowerPoint Presentation [,659KB]=0D=0A=0D=0A Questions=0D=0A=0D=0AContact Karla Kmetz with questions about the webinar materials.=0D=0A PRIORITY:3 URL:http://www.aucd.org/template/event.cfm?event_id=1710&id=965 END:VEVENT END:VCALENDAR