PAY ATTENTION TO THE JOB AD
The job application is there to help your interviewers see you. It calls attention to specific qualities and accomplishments that make sense in the specific context set out by the position announcement. A one-size-fits-all application packet asks potential colleagues to connect the dots for you. Since they don't know you yet, this is risky business. Better to help them interpret the connections that are so obvious to you by referring to things they've already told you are on their minds.