SUSAN FULLAM

SUMMARY OF QUALIFICATIONS

• Multi-disciplined marketing/communications professional

• Efficient, creative project manager with budget sensitivity

• Expert in production and printing processes, art direction and graphic design

• Experienced staff director

• Hands-on consumer research director

• Achieved positions of increasing responsibility and staff

PROFESSIONAL EXPERIENCE

Temple University—Institute on Disabilities, Philadelphia, PA

Dissemination Coordinator-1/05—present

Direct the development, writing, design, production and dissemination of all Institute materials—media include print, web, video, digital presentations

• Direct the development and design of a new marketing/information campaign.

• Direct the redesign of the Institute web site, including layout, writing and code development.

• Lead development committee-Working with College of Education Director of Development to identify potential donors and funds and to develop appropriate materials for dissemination.

• Art direct and write semi-annual newsletter targeting consumers and potential donors.

• Write press releases/feature story for publication in University and external media.

• Design brand identity for each of the Institute’s 40 specific programs.

• Direct staff of five including graphic designer, web designer and IT expert.

TV Guide Publishing Group Matsonford Road, Radnor, PA

Director, Marketing Design Services—9/03-12/04

Manager, Cable Operations & Special Projects—4/99-9/03

• Directed the design and production of marketing material for all lines of business for

TV Guide Magazine targeting subscription acquisition and renewal retention for 8 million

subscribers and 1 million newsstand buyers.

Consumer Research Manager; Circulation Project Specialist 5/98-4/99

• Initiated, directed multi-level research projects to gauge consumer response to new

products.

• Developed a plan to incorporate consumer research into TV Guide’s business-planning strategy.

• Summarized in both written and oral reports, business implications of results and recommendations.

Sr. Specialist, Production Development 9/95-5/98

• Lead a multi-disciplined think-tank group to spearhead project issues throughout the company.

• Managed participation cable industry trade shows. Included booth design, set-up and storage, selection and coordination of booth talent and staff.

• Redesign workflow and systems-design of Ad Production department to accommodate a 20 percent workload i

CONFAB Allendale Road, King of Prussia, PA

Project/Production Administrator, Design Group 9/94-9/95

Project managed package and label design and advertising/marketing material for an in-house design group of a health care product manufacturer.

• Project managed new product launches.

• Managed staff of seven graphic designers/production artists.

• Point person for all staff, as well as external vendors in the US and Europe, to insure timely delivery of material, design perimeters and adherence to package/label design specifications.

Accomplishments

• Managed the redesign of the project database with more than 3,000 records.

• Designed and implemented workflow for production artists, designers and production editors in keeping with corporate deadlines/goals.

Shopper’s Guide (division of T/SF Communications Corp.) Pennsauken, NJ

Managing Editor: 9/86-5/94 Graphic Designer: 3/82-9/86

Compilation, editing and layout of all news content of: The South Jersey shopper’s Guide-A weekly publication with a circulation in excess of 500,000.

• Hired, trained and supervised editorial staff including free-lance writers and photographers.

• Interviewed advertisers, wrote and/or edited “advertorials.”

• Researched and implemented software for continued development of editorial functions.

• Worked in conjunction with the executive staff to develop innovative design and editorial features.

• Local news reporting including photography and writing.

Accomplishments

• Develop and implement advertorial program-Year-one revenue: $300,000.

• Develop series of additional “target” publications: design, page imposition, write/edit features.

Education

Rutgers, The State University: Camden College of Arts and Sciences, Camden, NJ

Bachelor of Arts, Graphic Design

Volunteer Organizations

Vice President Marketing & Public Relations:

Juvenile Diabetes Research Foundation, SJ Branch

Literacy Tutor: Literacy Volunteers of America